Doubling down on skills for Kraft Kitchens (video)

I had a blast working on this series of six short how-to videos for Kraft Kitchens, each illustrating a basic kitchen skill. Besides being visually clever and appealingly short — little nuggets of cooking know-how — the music is beyond catchy. Mark my words, you’ll be humming it all day.

Director & DP: Ben Derico

Agency: Walton Isaacson
Client: Kraft
Creative Director: Mark Westman
Producer: Megan Guerrant
Food Stylist & Hand Model: Emilie Zanger
Art Director: Yumi Minamikurosawa
Copywiter: Juan Camilo Moore
2nd Camera: Sergio Salgado
Assistant/Photographer: John Thompson
Editor: Ben Derico
Color: Paul Galati

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